One third
of Australian mums admit they are fitting in ten or more chores before 9am
leaving them with little time to squeeze in a breakfast. 71% of Australian mums
say that missing the most important meal of the day, or compromising on choice,
is throwing their energy levels out of kilter for the whole day. ^
According
to the national belVita Australian Mums Breakfast Report, which was
conducted by Galaxy Research among a national sample of 525 mothers with two or
more children aged 0-16 years^, mums are looking for convenient and wholesome
breakfast solutions they can consume either in or out of home. Half (47%) claim
a lack of convenient healthy breakfast choices compromises what they eat for
breakfast and more than two in three (70%) of mothers believe having a busy
lifestyle leads them to eat to the wrong/bad foods.
belVita Breakfast
biscuits have been specifically designed with time-poor mums in mind, offering
a convenient breakfast product with a wholesome taste experience. Since
launching in the Australian market in March last year, belVita Breakfast has
had huge success with over 1 million households trying the product. To keep up
with consumer demand, belVita Breakfast is launching a Cranberry variant, which
will be available on supermarket shelves from April.
To
recognise the Monday to Friday morning race Australian mums perform, belVita
Breakfast, together with Mix FM, is holding a national campaign called
‘Mumathlon’ where four mums or dads from across Australia will go up against
each other to find the top national ‘mum-athlete’ in a series of challenges set
out in First Fleet Park Sydney on Wednesday, 24th April. The winner will walk away
with $10,000 cash.
Mix FM
will be hosting the ‘Mumathlon’ regional finals in Adelaide, Melbourne,
Brisbane and Sydney in the week commencing April 15th to select finalists who will all be
flown to Sydney for the live final event.
All belVita Breakfast flavours are
available in a 300g box for $3.99, which contains six convenient single, serve
packs of 4 biscuits each.
I was given some of these BelVita biscuits to try
out for myself and I have already been to the shops to buy some more.
I feel terrible when I wake up a little later in
the morning and just have no time for breakfast myself. For example this
morning we had to get up at the crack of dawn to head to the other side of the
city to the Doncaster Apple Store, and the kids and I slept in so we didn’t
have time for a proper breakfast. So I went for the cupboard and had a look
what we could take to have on the go. I found these staring at me calling my
name, so I grabbed them along with 3 apples and some milk. So my youngest
daughter actually finished off the three biscuits for herself and my eldest did
the same and had an apple. The thing I
like about Belvita is that they have six single serve packs which have 4 biscuits
each in them, which means no more stale biscuits left in the box.
I had tried the plain BelVita Milk biscuits and
found they were quite bland and like eating a milky weetbix. But these are like a cranberry explosion in
your mouth, I love when I get to a piece of cranberry in the biscuit. It is a
little bit borderline sweet and sour, which my tastebuds absolutely LOVE!!
Like I said above we have already bought more of
these and will continue to buy them.
For
further information about belVita Breakfast biscuits visit
www.belvitabreakfast.com.au
