Top Social

Three B's Blog

Beauty, Parenting, Fashion and Lifestyle Featured on this blog- along with a whole lot more.

OPI and The Coca-Cola Company Partnership | NEW Range coming

Monday, 10 February 2014
OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch
Who would have thought that two brands like these two would come together on a collab. The only way these have ever been associated together is when I am painting my nails and sipping on a can of Sprite or Fanta. Never in a million years would I have thought that OPI would partner to create a new collection of nail lacquers and colours.
LOS ANGELES – Feb. 10, 2014 – OPI Products Inc., a subsidiary of COTY Inc (NYSE: COTY), announced a collaboration today with The Coca-Cola Company, the world’s largest beverage company and home to one of the world’s most iconic brands – Coca-Cola, whose mission is to inspire moments of refreshment, optimism and happiness. Several of the Company’s most recognized brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in June 2014.
“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”

“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President. “These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”
 I cannot wait to see what this collection looks like, but I am pretty sure you will see a lot of the iconic Coca-Cola colours such as red, orange, green, grey, black and maybe even a little sparkle to resemble the bubbles in your glass.
Very cute and very clever I say.


Auto Post Signature

Auto Post  Signature