When I open
my newsfeed each and every single day I am greeted by animals and dogs in
particular. I absolutely love it J Now we don’t actually own a pet
and somewhere down the track we are looking to get either a pug or something
along them lines which will be able to be an inside dog and suitable for our
yard. So when I see all these puppies I get all smitten and puppy clucky haha.
Frontline Plus research finds
Australians go to great lengths to pamper their pets, but many aren’t getting
the basics of pet care right. One thing I will make sure I do when we do settle down and get a pooch is make sure it gets every single needle, all the treatment and care that is available and spoil the little boy rotten!!
New research released today shows that a
furkids’ phenomenon is on the rise with Australians proving that they are pet
obsessed – with almost half (48 per cent) of Aussies admitting to treating them
like their child.
The research from Frontline Plus highlights
that Australians’ devotion to their pets is remarkable, to the point where
owners are buying their furry friends Christmas gifts, letting them sit at the
dinner table and even keeping up their oral hygiene by brushing their teeth.
With 63 per cent of Australian households home
to pets (one of the highest rates of pet ownership in the world), pets are
intrinsically woven into the social fabric of our lives, and it is more evident
than ever that pets share and shape our lives. As such, in our digitally
connected society, more than one in three (38 per cent) pets feature on social
media, and 395,000 Australian pets star (4 per cent) in their own social media
profile.
According to the research, one in five owners
(22 per cent) consider using specialist treatments for their pets such as a
massage therapist, a dietitian or a naturopath – and a third of owners (32 per
cent) admit to speaking to their doted on darlings in baby talk.
As an integral member of the family, it is not
surprising that 679,000 owners would include their pet as a beneficiary of
their will, and 693,000 owners have booked their pet a flight so they can join
the family on holiday.
However, with this devotion to their pets,
further Frontline Plus research has revealed that although Aussie pet owners
spoil their cats and dogs, many aren’t getting the basics of pet care right
such and tick and flea prevention.
The research found that only 48 per cent of dog
owners treat their pets regularly enough to prevent a flea infestation on their
pet or in their home – and more worryingly, 82 per cent of dog owners who live
in paralysis tick zones are not treating correctly to protect their dogs from
the deadly paralysis tick, which is found along the coast in New South Wales,
Queensland and in some parts of Victoria.
Frontline Plus is the leading brand for
protecting cats and dogs against fleas when applied monthly and it is effective
at preventing paralysis ticks on dogs when applied fortnightly. Dog owners who live near the coast in New South
Wales, Queensland and some parts of Victoria need to treat every two weeks to
effectively protect against paralysis ticks. Cat owners in these areas should
use Frontline Spray every 3 weeks to protect against paralysis ticks. Pet
owners not living in paralysis tick zones should treat monthly to manage fleas
and other types of ticks. If in doubt, check with your veterinarian.
For more information on how to protect your dog
or cat from ticks and fleas please visit www.frontlineplus.com.au.
Download the PET CHECK App to keep track of all your pet’s important
information, reminders and vet appointments.
Merial is a world-leading, innovation-driven
animal health company, providing a comprehensive range of products to enhance
the health, well-being and performance of a wide range of animals. Merial
employs approximately 6,000 people and operates in more than 150 countries
worldwide. Its 2013 sales were $2 billion. For more information, please visit
www.merial.com. Merial is a Sanofi company.
